Themes
Social marketing: creativity in support of mental health promotion
Published on June 25, 2014 by Philippe Roy 
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In Quebec, there are many ad campaigns designed to reduce the stigma surrounding mental illness. Of particular note are ads by the Mental Illness Foundation. The campaign Demander de l’aide, c’est fort! by the Centre de prévention du suicide du Saguenay-Lac-Saint-Jean also seeks to shatter the image that asking for help is a sign of weakness, redefining it instead as a sign of strength. This type of innovation is reflected in the Et moi, comment ça va?[1] project recently established by the Centre de prévention du suicide de Québec (CPSQ).
